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Marketing Partnerships Marketing Partnerships
Kellogg's <span>and</span> ICEE

Companies Involved:


Partnership:

Kellogg's and ICEE

Description:

The Icee Co., a subsidiary of J&J Snack Foods Corp., partnered with Kellogg Co. for the first time to launch Kellogg’s Icee Cereal.

The cereal is inspired by Icee’s cherry and blue raspberry flavors and uses an innovative ingredient that cools consumers’ mouths as they eat. The process, the companies claim, imitates “that familiar and refreshing first sip of an Icee.”

Kellogg’s Icee Cereal was available at retailers nationwide beginning in April, for a suggested retail price of $5.29 for an 8.3-oz box and $6.49 for a 13.2-oz box.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

April, 2023

COMPANY

PARTNER(S)

ICEE

CATEGORY

CPG

PROMOTIONAL ELEMENTS

In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Apr 22, 2023

Last Modified on:

May 2, 2023

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