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CONFESSIONS OF A SHOPAHOLIC <span>and</span> Cotton, Inc.

Companies Involved:


Partnership:

CONFESSIONS OF A SHOPAHOLIC and Cotton, Inc.

Description:

Walt Disney Studios Motion Pictures and Cotton Inc. have teamed up for the theatrical of CONFESSIONS OF A SHOPAHOLIC a with mall tour at 15 General Growth Properties across the country for three weeks. Floor graphics, hanging banners and towers will tie to the film and communicate the message that people who spend $150 or more on cotton products will receive a $20 gift certificate to buy more cotton items. The centerpiece of the events takes place each weekend when teens will be encouraged to stop by a photo booth and complete the sentence: “My shopping confession is …” The taped confessions will be uploaded to the www.fabricofourlives.com Web site, with up to five of the top confessions put to a public vote. The winner receives a video camera, a cotton shopping spree and “Confessions of a Shopaholic” merchandise. In addition, a sweepstakes will grant the winner a trip to the red carpet premiere of the film, invites to an after-party, and a cotton wardrobe to wear to the festivities. The sweeps will be part of the content on a micro-site linked from the Fabric of our Lives Web site that will also identify which outfits Blum wears are made of cotton, show a movie trailer, and provide information on the mall events and the videos.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CONFESSIONS OF A SHOPAHOLIC

TYPE

Theatrical

TIMING

February, 1st Quarter 2009

COMPANY

PARTNER(S)

Cotton, Inc.

CATEGORY

Non-Profit Organizations

TARGET

Adults
Teens

Website and Social Media

Created On:

Jan 19, 2009

Last Modified on:

Aug 14, 2014

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