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DICK TRACY <span>and</span> Mars Inc.

Companies Involved:


Partnership:

DICK TRACY and Mars Inc.

Description:

Disney, MTV and M&M Mars teamed up to promote the theatrical release of DICK TRACY through MTV's "Be Dick Tracy" contest. MTV viewers had a chance to become the #1 crime fighter by winning DICK TRACY's coat, wrist watch and radio as well as tickets to the premiere party. Viewers entered the sweepstakes by calling 1-900-786-2222.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

DICK TRACY

TYPE

Theatrical

TIMING

May, 2nd Quarter 1991

COMPANY

PARTNER(S)

Mars Inc.

CATEGORY

CPG

Website and Social Media

Created On:

Nov 18, 2005

Last Modified on:

Nov 21, 2005

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