.
Disney, MTV and M&M Mars teamed up to promote the theatrical release of DICK TRACY through MTV's "Be Dick Tracy" contest. MTV viewers had a chance to become the #1 crime fighter by winning DICK TRACY's coat, wrist watch and radio as well as tickets to the premiere party. Viewers entered the sweepstakes by calling 1-900-786-2222.
DICK TRACY
Theatrical
May, 2nd Quarter 1991
Mars Inc.
CPG
Nov 18, 2005
Nov 21, 2005
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