.

Companies Involved:


Partnership:

DICK TRACY and McDonald's

Description:

Disney and McDonald''s partnered to promote the theatrical release of DICK TRACY. Consumers who purchased a meal received a scratch-off "Crime Stopper Game" piece. Instant win opportunities included a Big Mac or Coke. Other prizes included cash up to $1,000,000. The game featured clues tp solve the DICK TRACY crime.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

DICK TRACY

TYPE

Theatrical

TIMING

May, 2nd Quarter 1991

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

Website and Social Media

Created On:

Nov 18, 2005

Last Modified on:

Aug 21, 2014

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