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DISNEY CHARACTERS <span>and</span> Kellogg's

Companies Involved:


Partnership:

DISNEY CHARACTERS and Kellogg's

Description:

Disney-Pixar teamed up with Kellogg's for the special offer of Bendin Friends. Bendin Friends consisted of four sets of Disney and Disney-Pixar characters; Classic Disney Set, Disney-Pixar Monsters, Inc. Set, Disney`s The Lion King Set, and Disney-Pixar Toy Story 2 Set. Each set included four characters. To receive a set, consumers mailed 4 Fun Seals, or UPC Proof of Purchase coupons, along with the completed order form inside the box of Keebler and Kellogg's specially-marked packages. No shipping and handling was required. Supported by FSI and on-pack.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

DISNEY CHARACTERS

TYPE

Financial & Insurance

TIMING

1st Quarter 2004

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Discount/Special Offer/Promo Code

MEDIA ELEMENTS

Mailer

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Nov 24, 2015

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