DORA THE EXPLORER <span>and</span> General Mills

Companies Involved:

Paramount Consumer Products & Experiences

Edit

Partnership:

DORA THE EXPLORER and General Mills

Description:

General Mills and Nickelodeon partnered to promote the televion show, DORA THE EXPLORER. Boxes of Kix cereal featured the character DORA and offered an interactive experience for children to learn Spanish. The exterior of the boxes contained flash cards for children to use to learn Spanish. The offer was available until supplies lasted.

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

Television

TYPE

Television

TIMING

2nd Quarter 2005

COMPANY

Paramount Consumer Products & Experiences

PARTNER(S)

General Mills

Website and Social Media

Created On:

Jun 7, 2005

Last Modified on:

Aug 15, 2014

You have used of 5 free views remaining for the week...

...please log in or create a free profile to see more.

Create a Free Profile
Member Options

Marketing Partnerships is powered by

Companies Involved:

Paramount Consumer Products & Experiences

Partnership:

DORA THE EXPLORER and General Mills

Description:

Companies Involved:

Paramount Consumer Products & Experiences

PARTNERSHIP OPPORTUNITY

TYPE

TIMING

COMPANY

PARTNER(S)

CATEGORY

Website and Social Media

Created On:

Last Modified on:

You have used of 5 free views remaining for the week...

Marketing Partnerships is powered by