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Marketing Partnerships Marketing Partnerships
DORA THE EXPLORER <span>and</span> Mattel

Partnership:

DORA THE EXPLORER and Mattel

Description:

“Explore the World of DORA THE EXPLORER Day” Sweepstakes at local Toy’s R Us stores on April 12, 2003. Consumers had to fill out an official entry form and be present for the drawing that took place at 1PM – 2 PM. Prizes for the drawing included Cabbage Patch Kids and DORA THE EXPLORE dolls. The promotion was supported by a full page FSI and in-store displays.

PARTNERSHIP OPPORTUNITY

Television

TYPE

Television

TIMING

April, 2nd Quarter 2003

COMPANY

PARTNER(S)

Mattel

CATEGORY

Toys

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 15, 2014

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