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Marketing Partnerships Marketing Partnerships
DORA THE EXPLORER LIVE! <span>and</span> Procter & Gamble

Partnership:

DORA THE EXPLORER LIVE! and Procter & Gamble

Description:

Nickelodeon kicks off its first stage tour for DORA THE EXPLORER LIVE! with more than $25 million in promotional support from Procter & Gamble Crest, Pampers and Bounty; Nabisco`s Teddy Grahams; and Mervyn`s Department Stores. P&G will incorporate its multi-cultural SMILE program into ""Dora"" shows. At each tour stop of the Dora Live tour, Crest will have a fun, colorful and interactive lobby display that will introduce kids to the basics of healthy brushing and then end with a ""Crest Healthy Smile"" photo opportunity in which kids get to be Dora`s best friend, Boots. As the presenting sponsor, Crest will also participate in the instant win intermission sweepstakes during each performance.

PARTNERSHIP OPPORTUNITY

DORA THE EXPLORER LIVE!

TYPE

Financial & Insurance

TIMING

April, 2nd Quarter 2003

COMPANY

PARTNER(S)

Procter & Gamble

CATEGORY

Health & Beauty

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 21, 2014

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