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DREAMGIRLS <span>and</span> Circuit City

Companies Involved:


Partnership:

DREAMGIRLS and Circuit City

Description:

DREAMWORKS and CIRCUIT CITY teamed up to promote the home entertainment release of DREAMGIRLS. In honor of Mother''s day Circuit City offered a " make Mom''s DREAM COME TRUE" sweepstakes. There winner received a trip for two to Hollywood. Sweepstakes ran for the month of May.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

DREAMGIRLS

TYPE

Home Entertainment

TIMING

May, 2nd Quarter 2007

COMPANY

PARTNER(S)

Circuit City

CATEGORY

Retail

TARGET

Adults

Website and Social Media

Created On:

Jun 1, 2007

Last Modified on:

Jun 1, 2007

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