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EVERGIRL <span>and</span> Kohl's

Partnership:

EVERGIRL and Kohl's

Description:

Nickelodeon`s EVERGIRL, the cross-media lifestyle brand for tweens, partnered up with Kohl`s department store. Kohl`s sold an exclusive line of EVERGIRL accessories, dolls, and apparel. EVERGIRL promotes self-esteem, creativity, individuality, and personal expression. It also encourages girls to check out the EVERGIRL web site, www.evergirl.com, filled with games, activities and animated episodes starring the EVERGIRL characters. The popularity of customizable products among tweens looking for a unique identity worked well with the brand`s line extensions.

PARTNERSHIP OPPORTUNITY

EVERGIRL

TYPE

Television

TIMING

1st Quarter 2004

COMPANY

PARTNER(S)

Kohl's

CATEGORY

Retail

TARGET

Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Feb 26, 2004

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