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FINDING NEMO <span>and</span> Frito-Lay

Companies Involved:


Partnership:

FINDING NEMO and Frito-Lay

Description:

50 million packages of Lay`s Classic, Wavy Lays, Sour Cream and Onion Lay`s, and Doritos Nacho Cheesier and Cooler Ranch alerted consumers to the†FIND NEM? Sweepstakes offering a grand prize of a trip for four to Sydney, Australia with a visit to the Great Barrier Reef. The "sea of great prizes" also included a chance to win daily cool prizes including underwater digital cameras, NEMO games from video partner THQ, snorkel sets for two and beach towels and picnic sets. Consumers visited www.fritolay.com to enter the drawing from April 24-July31, 2003. Supported by an FSI drop May 11 to 63 million homes carrying a 55-cent coupon for recently launched Fritos Waves, a print ad in People magazine and P.O.P. displays.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FINDING NEMO

TYPE

Theatrical

TIMING

May, 2nd Quarter 2003

COMPANY

PARTNER(S)

Frito-Lay

CATEGORY

CPG

Website and Social Media

Created On:

Mar 31, 2003

Last Modified on:

Apr 24, 2003

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