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Marketing Partnerships Marketing Partnerships
FINDING NEMO <span>and</span> McDonald's

Companies Involved:


Partnership:

FINDING NEMO and McDonald's

Description:

Disney/Pixar partnered with McDonald's for a promotional efforts from May 30-June 26, 2003 that offered eight characters from the movie FINDING NEMO in their Happy Meals. To further promote the release of FINDING NEMO, McDonald’s also offered an online, on-air scavenger hunt that required kids to find a secret web address embedded in various national TV spots. The first 100 viewers to log on to the mystery site receive free FINDING NEMO tickets, a McDonald’s Gift certificate and were entered into a sweepstakes for a trip for four to Walt Disney World in Florida. The commercial was be available for replay at www.mcdonalds.com. Supported by a national campaign including TV spots, on pack, P.O.P. displays and online support.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FINDING NEMO

TYPE

Theatrical

TIMING

2nd Quarter 2003

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

TV Spot

TARGET

Tweens

Website and Social Media

Created On:

Mar 29, 2003

Last Modified on:

Jan 24, 2018

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