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FLUSHED AWAY <span>and</span> AOL

Companies Involved:

DreamWorks Television

DreamWorks Television

Partnership:

FLUSHED AWAY and AOL

Description:

DreamWorks SKG and AOL teamed up to promote the 11/3/06 theatrical release of FLUSHED AWAY. The home page at http://www.flushedaway.com/flash/index.html featured a link to play the Flushed Away Underground Adventure, only on AOL.com. AOL's logo was also featured on the movie's home page. Visitors to AOL could digitally download audio themes and enter an Instant Win Game and three Sweepstakes Cycles by completing certain games. Prizes included buddy icons, screensavers, downloads, ringtones, clips from the film, printables, dollar-off coupons, etc. One grand prize: A Travelocity five (5) day/four (4) night trip for four (4) to Hawaii, quad-occupancy hotel accommodations, transportation to/from airport and hotel or round-trip transportation from winner’s home if winner resided within 150 miles of hotel destination. ARV: $6,000. One (1) First Prize: Kohl's Home Makeover. Prize awarded as a Kohl's Gift Card. ARV: $5,000. One (1) Second Prize: Sara Lee’s "joy of eating" Celebration Package: products, grill and other cooking implements, party tips and recipes, the use of a Sara Lee executive chef to help kick on grill, and cash.

Companies Involved:

DreamWorks Television

DreamWorks Television

PARTNERSHIP OPPORTUNITY

FLUSHED AWAY

TYPE

Theatrical

TIMING

November, 4th Quarter 2006

COMPANY

DreamWorks Television

PARTNER(S)

AOL

CATEGORY

Online

Website and Social Media

Created On:

Nov 15, 2006

Last Modified on:

Aug 14, 2014

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