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Companies Involved:


Partnership:

FRANKENWEENIE and Subway Restaurants

Description:

Walt Disney Studios partnered with Subway for the theatrical release of FRANKENWEENIE. Subway hosted an online sweepstakes where contestants had to desin and create their own FRANKENWEENIE-inspired pet online at disney.com/subwayfreshtake. 20 Grand Prize winners were selected to receive a digital graphic art tablet. The sweepstakes ran from September 4, 2012 through October 19, 2012. FRANKENWEENIE released in theaters October 5, 2012.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FRANKENWEENIE

TYPE

Theatrical

TIMING

October, 4th Quarter 2012

COMPANY

PARTNER(S)

Subway Restaurants

CATEGORY

Dining

TARGET

Family
Female
Kids (6-11)
Male
Preschool

Website and Social Media

Created On:

Sep 18, 2012

Last Modified on:

Aug 22, 2014

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