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FROZEN <span>and</span> Ore-Ida

Companies Involved:


Partnership:

FROZEN and Ore-Ida

Description:

Walt Disney Studios partnered with Ore-Ida for the theatrical release of FROZEN. Ore-Idea featured the film on-pack selectr products and hosted an online sweepstakes. To enter, contestants visited www.oreida.com/disneypromo and filled out the online registraion form. Random drawings were held for eight consecutive weeks and prizes included $500 Visa Gift Card, one year's supply of Ore-Ida products and Fandango movie tickets. One grand prize winner recieved a 6-day/5-night trip for for four to Atlantis, Paradise Island Bahamas. The trip included airfare and hotel accommodation and $1,000 spending money. The promotion ran from November 1 - November 15, 2013. FROZEN released in theaters November 27, 2013.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

FROZEN

TYPE

Theatrical

TIMING

November, 4th Quarter 2013

COMPANY

PARTNER(S)

Ore-Ida

CATEGORY

CPG

TARGET

Family
Female
Male

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Apr 26, 2019

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