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HANNAH MONTANA THE MOVIE <span>and</span> BP

Companies Involved:


Partnership:

HANNAH MONTANA THE MOVIE and BP

Description:

Walt Disney Studios Motion Pictures and BP teamed up to promote the theatrical release of HANNAH MONTANA THE MOVIE with the "A Litte Better" game. The campaign provided a scratch-and-win game card to consumers who presented a receipt for at least five gallons of gasoline to the store’s clerk at BP locations. The game’s prizes included film-related incentives such as autographed merchandise, CDs, DVDs and a trip for four to the movie’s premiere. Other rewards included $2,000 in BP gift cards, $500 store gift cards and a $5,000 cash prize. The program was advertised on the gas station’s pump toppers and outdoor signage. The promotion ran from March 4 to May 5, 2009.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HANNAH MONTANA THE MOVIE

TYPE

Theatrical

TIMING

April, 2nd Quarter 2009

COMPANY

PARTNER(S)

BP

CATEGORY

Automotive

TARGET

Family
Tweens

Website and Social Media

Created On:

Apr 20, 2009

Last Modified on:

Apr 20, 2009

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