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Marketing Partnerships Marketing Partnerships
HANNAH MONTANA THE MOVIE <span>and</span> Sargento Foods

Companies Involved:


Partnership:

HANNAH MONTANA THE MOVIE and Sargento Foods

Description:

Walt Disney Studios Motion Pictures and Sargento Foods teamed up to promote HANNAH MONTANA THE MOVIE with a sweepstakes. Entry forms were found in specially-marked packages of Sargento''s Mootown brand of products. Contestants could mail in a completed entry form for the chance to win three different prizes. One Grand Prize winner received a two-night trip for four to Nashville, TN, Miley Cyrus''s hometown. One First Prize winner received a $500 shopping spree and 50 Second Prize winners received an autographed HANNAH MONTANA photo. The sweepstakes ran from March 16 through August 31, 2009.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HANNAH MONTANA THE MOVIE

TYPE

Theatrical

TIMING

April, 2nd Quarter 2009

COMPANY

PARTNER(S)

Sargento Foods

CATEGORY

CPG

TARGET

Family
Tweens

Website and Social Media

Created On:

Apr 20, 2009

Last Modified on:

Apr 20, 2009

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