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Disney and Build-A-Bear Workshop teamed up to promote the theatrical release of HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT. April 15th through May 15th, Build-A-Bear workshop offered exclusive access to the "Best of Both Worlds Concert" music video and a virtual guitar at Build-A-Bear.com when participants purchased $15 of merchandise. Also, through Build-A-Bear.com, fans were able to purchase HANNAH MONTANA/MILEY CYRUS CD and concert highlights DVD set for $12.
HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT
Theatrical
April, 2nd Quarter 2008
Build-A-Bear Workshop
Toys
Tweens
Apr 15, 2008
Apr 15, 2008
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