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HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT <span>and</span> Build-A-Bear Workshop

Companies Involved:


Partnership:

HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT and Build-A-Bear Workshop

Description:

Disney and Build-A-Bear Workshop teamed up to promote the theatrical release of HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT. April 15th through May 15th, Build-A-Bear workshop offered exclusive access to the "Best of Both Worlds Concert" music video and a virtual guitar at Build-A-Bear.com when participants purchased $15 of merchandise. Also, through Build-A-Bear.com, fans were able to purchase HANNAH MONTANA/MILEY CYRUS CD and concert highlights DVD set for $12.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HANNAH MONTANA/MILEY CYRUS: BEST OF BOTH WORLDS CONCERT

TYPE

Theatrical

TIMING

April, 2nd Quarter 2008

COMPANY

PARTNER(S)

Build-A-Bear Workshop

CATEGORY

Toys

TARGET

Tweens

Website and Social Media

Created On:

Apr 15, 2008

Last Modified on:

Apr 15, 2008

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