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HERBIE: FULLY LOADED <span>and</span> Centrix Financial

Companies Involved:


Partnership:

HERBIE: FULLY LOADED and Centrix Financial

Description:

Disney Pictures and Centrix Financial partnered to promote the theatrical release of HERBIE: FULLY LOADED. Centrix Financial and Disney ran a sweepstakes offering a chance for the winner to be an honorary crew member for Boris Said, Joe Nemechek, or Scott Riggs at a 2006 Nascar Nextel Cup Series. The grand prize included 4 suite passes, 4 round trip airfare tickets, 3 nights hotel accomodations, VIP access, 4 official team jerseys, and special team access during the race weekend. The sweepstakes ran from February 11, 2005 through December 10, 2005.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HERBIE: FULLY LOADED

TYPE

Theatrical

TIMING

February, 1st Quarter 2005

COMPANY

PARTNER(S)

Centrix Financial

CATEGORY

Financial & Insurance

Website and Social Media

Created On:

Jun 14, 2005

Last Modified on:

Jul 5, 2005

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