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HIGH SCHOOL MUSICAL 3: SENIOR YEAR <span>and</span> MySpace

Companies Involved:


Partnership:

HIGH SCHOOL MUSICAL 3: SENIOR YEAR and MySpace

Description:

Walt Disney Studios and Myspace.com teamed up to promote the theatrical release of HIGH SCHOOL MUSICAL 3: SENIOR YEAR. Contestants entered by creating a Myspace.com profile and registering at www.myspace.com/hsm3. Once contestants registered they earned points by taking HIGH SCHOOL MUSICAL trivia quizzes, using HIGH SCHOOL MUSICAL skins on their Myspace page, submitting HIGH SCHOOL MUSICAL videos and photos on the site and and decorating their myspace pages in various HIGH SCHOOL MUSICAL themed widgits. One grand prize winner received a HIGH SCHOOL MUSICAL themed pep rally at his/her school with performance by Menudo and Natasha Bedingfield and a senior class grad night for 300 at Disney World or Disney Land (including three day, two night vacation at Disney) with thirty-three chaperons. The contest ended November 3, 2008.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HIGH SCHOOL MUSICAL 3: SENIOR YEAR

TYPE

Theatrical

TIMING

November, 4th Quarter 2008

COMPANY

PARTNER(S)

MySpace

CATEGORY

Online

Website and Social Media

Created On:

Oct 10, 2008

Last Modified on:

Oct 10, 2008

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