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HIGH SCHOOL MUSICAL 3: SENIOR YEAR <span>and</span> Party City

Companies Involved:


Partnership:

HIGH SCHOOL MUSICAL 3: SENIOR YEAR and Party City

Description:

Walt Disney Studios Motion Pictures and Party City teamed up to promote HIGH SCHOOL MUSICAL 3: SENIOR YEAR with "Who's In Your Locker?" Instant Win Game. Contestants entered online by registering at http://promotions.cfapromo.com/hsm_pc/default.asp. Contestants then received one Game Play. Players clicked on three lockers to discover which HIGH SCHOOL MUSICAL characters were in the lockers. Different matches correpsonded to different prizes. Contestants could register and play once per day during the promotional period. The one Grand Prize winner who matched three images of Ashley Tisdale on the same Game Play received an original pink sequin gown worn by Ashley Tisdale professionally framed for display, a HIGH SCHOOL MUSICAL 15” LCD TV, a HIGH SCHOOL MUSICAL Alarm Clock-iPod Dock and a HIGH SCHOOL MUSICAL Party Package. Fifteen First Prize winners who matched three images of Zac Efron on the same Game Play received a HIGH SCHOOL MUSICAL 15” LCD TV. Seventy-Five Second Prize winners who matched three images of Vanessa Hudgens on the same Game Play received a HIGH SCHOOL MUSICAL Alarm Clock-iPod Dock. Seventy-five Third Prize winners who matched three images of Lucas Grabeel on the same Game Play received a HIGH SCHOOL MUSICAL Party Package including party supplies from Hallmark. The Instant Win Game began September 15, 2008 and ended November 28, 2008.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HIGH SCHOOL MUSICAL 3: SENIOR YEAR

TYPE

Theatrical

TIMING

October, 4th Quarter 2008

COMPANY

PARTNER(S)

Party City

CATEGORY

Retail

TARGET

Family
Teens
Tweens

Website and Social Media

Created On:

Nov 11, 2008

Last Modified on:

Aug 28, 2018

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