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HIGH SCHOOL MUSICAL 3: SENIOR YEAR <span>and</span> Sara Lee

Companies Involved:


Partnership:

HIGH SCHOOL MUSICAL 3: SENIOR YEAR and Sara Lee

Description:

Walt Disney Studios teamed up with Sara Lee for the theatrical release of HIGH SCHOOL MUSICAL 3: SENIOR YEAR with the Sara Lee Soft and Smooth Lunchtime is Showtime Video Contest. Contestants, grades K-8, entered at www.thejoyofeating.com/hsm3 by submitting their 90 second videos of how whole grains bring lunchtime joy. On November 8, 2008, visitors to the website can vote for which video they like the most. One grand prize winner received a $25,000 grant to their school, a years supply of Sara Lee bread and a lunch for the winner and his/her classmates served by HIGH SCHOOL MUSICAL 3 stars, Corbin Bleau and Justin Martin. The contest ended November 7, 2008.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HIGH SCHOOL MUSICAL 3: SENIOR YEAR

TYPE

Theatrical

TIMING

October, 4th Quarter 2008

COMPANY

PARTNER(S)

Sara Lee

CATEGORY

CPG

TARGET

Family
Tweens

Website and Social Media

Created On:

Oct 10, 2008

Last Modified on:

Oct 20, 2008

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