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HIGH SCHOOL MUSICAL 3: SENIOR YEAR <span>and</span> What They Play

Companies Involved:


Partnership:

HIGH SCHOOL MUSICAL 3: SENIOR YEAR and What They Play

Description:

Walt Disney Studios Motion Pictures and What They Play teamed up to promote HIGH SCHOOL MUSICAL 3: SENIOR YEAR with the "What They Play/HIGH SCHOOL MUSICAL 3 Family Giveaway Sweepstakes." Consumers entered online at http://www.whattheyplay.com/contest/highschoolmusical3. One First Prize winner received a Nintendo Wii, a copy of the Wii game HIGH SCHOOL MUSICAL 3:SENIOR YEAR Dance, and 2 tickets to see HIGH SCHOOL MUSICAL 3: SENIOR YEAR in theatres. One Second Prize winner received a Nintendo DS Lite and a copy of the DS game HIGH SCHOOL MUSICAL 3: SENIOR YEAR. Five Third Prize winners received a What They Play T-shirt. The sweepstakes ran from October 8 though October 22, 2008.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

HIGH SCHOOL MUSICAL 3: SENIOR YEAR

TYPE

Theatrical

TIMING

October, 4th Quarter 2008

COMPANY

PARTNER(S)

What They Play

CATEGORY

Online

TARGET

Family
Teens
Tweens

Website and Social Media

Created On:

Nov 5, 2008

Last Modified on:

Nov 5, 2008

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