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ALICE IN WONDERLAND <span>and</span> Hot Topic

Companies Involved:


Partnership:

ALICE IN WONDERLAND and Hot Topic

Description:

Disney Consumer Products partnered up with Hot Topic Inc. for the promotion of the film ALICE IN WONDERLAND. Disney tried to target consumers between the ages of 18-34 instead of the usual 6-11 age group. Hot Topic sold a line of Alice in Wonderland inspired clothing and accessories as an innovative way to bolster promotional efforts for the film while demonstrating that the Disney brand isn`t as princess-like as many consider them to be. Some Hot Topic stores in the Los Angeles area gave themselves a visual makeover that included an entrance designed to mimic a rabbit hole. The promotion ran for the first quarter of 2010.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

ALICE IN WONDERLAND

TYPE

Theatrical

TIMING

March, 1st Quarter 2010

COMPANY

PARTNER(S)

Hot Topic

CATEGORY

Retail

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

May 7, 2010

Last Modified on:

Nov 21, 2018

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