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HOW TO TRAIN YOUR DRAGON 2 <span>and</span> Hormel

Companies Involved:


Partnership:

HOW TO TRAIN YOUR DRAGON 2 and Hormel

Description:

Hormel and DreamWorks Animation got together to celebrate the release of HOW TO TRAIN YOUR DRAGON 2 with the "Buy, Snap, Redeem" promotion. After buying any three Hormel Pepperoni Packs, users could snap a picture of their receipt, send it in and receive a free movie ticket to see HOW TO TRAIN YOUR DRAGON 2. The Hormel-DreamWorks partnership also included custom packaging of Hormel Pepperoni Packs, as well as HOW TO TRAIN YOUR DRAGON 2-themed recipes on their website.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

HOW TO TRAIN YOUR DRAGON 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2014

COMPANY

PARTNER(S)

Hormel

CATEGORY

CPG

TARGET

Adults
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 5, 2014

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