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Hormel and DreamWorks Animation got together to celebrate the release of HOW TO TRAIN YOUR DRAGON 2 with the "Buy, Snap, Redeem" promotion. After buying any three Hormel Pepperoni Packs, users could snap a picture of their receipt, send it in and receive a free movie ticket to see HOW TO TRAIN YOUR DRAGON 2. The Hormel-DreamWorks partnership also included custom packaging of Hormel Pepperoni Packs, as well as HOW TO TRAIN YOUR DRAGON 2-themed recipes on their website.
Theatrical
May, 2nd Quarter 2014
Hormel
CPG
Adults
Kids (6-11)
Teens
Tweens
Dec 31, 1969
Aug 5, 2014
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