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HOW TO TRAIN YOUR DRAGON 2 <span>and</span> AAA

Companies Involved:


Partnership:

HOW TO TRAIN YOUR DRAGON 2 and AAA

Description:

AAA and DreamWorks Animation partnered to promote safe driving and HOW TO TRAIN YOUR DRAGON 2. The partnership centered around a TV spot featuring Indy Car driver Helio Castroneves to stress the importance of safe, distraction-free driving in both the air and on the road. AAA members could also visit their local Auto Club branch to purchase discounted HOW TO TRAIN YOUR DRAGON 2 tickets.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

HOW TO TRAIN YOUR DRAGON 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2014

COMPANY

PARTNER(S)

AAA

CATEGORY

Financial & Insurance

TARGET

Adults
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 6, 2014

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