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HOW TO TRAIN YOUR DRAGON 2 <span>and</span> Lance Snacks

Companies Involved:


Partnership:

HOW TO TRAIN YOUR DRAGON 2 and Lance Snacks

Description:

Lance Snacks and DreamWorks Animation teamed up for an epic promtion of HOW TO TRAIN YOUR DRAGON 2. Fans who entered the sweepstakes by "liking" the Lance Snacks facebook page had the chance to win weekly prizes and one grand prize winner won a Nordic Cruise for four. The promotion also included custom packagaing on a range of Lance Snacks products.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

HOW TO TRAIN YOUR DRAGON 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2014

COMPANY

PARTNER(S)

Lance Snacks

CATEGORY

CPG

TARGET

Adults
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 7, 2014

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