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Lance Snacks and DreamWorks Animation teamed up for an epic promtion of HOW TO TRAIN YOUR DRAGON 2. Fans who entered the sweepstakes by "liking" the Lance Snacks facebook page had the chance to win weekly prizes and one grand prize winner won a Nordic Cruise for four. The promotion also included custom packagaing on a range of Lance Snacks products.
Theatrical
May, 2nd Quarter 2014
Lance Snacks
CPG
Adults
Kids (6-11)
Teens
Tweens
Dec 31, 1969
Aug 7, 2014
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