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HOW TO TRAIN YOUR DRAGON 2 <span>and</span> Lowe's

Companies Involved:


Partnership:

HOW TO TRAIN YOUR DRAGON 2 and Lowe's

Description:

Lowe's and DreamWorks Animation partnered as a part of Lowe's "Build & Grow" program to promote the release of HOW TO TRAIN YOUR DRAGON 2. For a limited time, parents could register their children for an opportunity to build Toothless, the dragon star of the hit film.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

HOW TO TRAIN YOUR DRAGON 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2014

COMPANY

PARTNER(S)

Lowe's

CATEGORY

Retail

TARGET

Adults
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Aug 10, 2014

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