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Marketing Partnerships Marketing Partnerships
KUNG FU PANDA <span>and</span> AMC Theaters

Companies Involved:


Partnership:

KUNG FU PANDA and AMC Theaters

Description:

AMC Entertainment Inc., announced a partnership with DreamWorks Animation and Paramount Pictures for a custom animated policy spot surrounding AMC’s Silence Is Golden® campaign, a proactive national campaign aimed at providing guests a distraction-free moviegoing environment. The 30-second spot features Po the Panda (voiced by Jack Black), the lead character from DreamWorks Animation’s “Kung-Fu Panda,” and will run exclusively before all movies in AMC’s. The spot reminds guests to be considerate of other moviegoers through Po the Panda’s eyes with an entertaining message.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA

TYPE

Theatrical

TIMING

June, 2nd Quarter 2008

COMPANY

PARTNER(S)

AMC Theaters

CATEGORY

Retail

TARGET

Family

Website and Social Media

Created On:

Jan 4, 2008

Last Modified on:

Jan 4, 2008

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