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KUNG FU PANDA <span>and</span> ConAgra Foods

Companies Involved:


Partnership:

KUNG FU PANDA and ConAgra Foods

Description:

DreamWorks Animation SKG and ConAgra Foods teamed up to promote KUNG FU PANDA with a mail-in rebate. Consumers who purchased 5 select ConAgra Foods products (Act II microwave popcorn, Chef Boyardee, Hunts ketchup, Peter Pan peanut butter, Snack Pack pudding) and KUNG FU PANDA on DVD or Blu-Ray Disc were eligible for the rebate. Participating consumers mailed in a rebate form available at http://www.conagrafoods.com/pdf/KFP_Rebate.pdf, a proof of purchase from a KUNG FU PANDA DVD or Blu-ray Disc, and cash register receipts with the ConAgra food purchases circled or highlighted. They then received a $3 rebate check in the mail. The rebate offer ended March 28, 2009. Promotional elements include KUNG FU PANDA-branded packaging on select ConAgra products.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA

TYPE

Theatrical

TIMING

June, 3rd Quarter 2008

COMPANY

PARTNER(S)

ConAgra Foods

CATEGORY

CPG

FRANCHISE

Kung Fu Panda

Website and Social Media

Created On:

Oct 13, 2008

Last Modified on:

Jan 30, 2016

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