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KUNG FU PANDA <span>and</span> ConAgra Foods

Companies Involved:


Partnership:

KUNG FU PANDA and ConAgra Foods

Description:

DreamWorks and ConAgra Foods teamed up to promote the theatrical release of KUNG FU PANDA. ConAgra Foods offered a free bop bag featuring KUNG FU PANDA by mail by sending in UPC's from specially marked Kids Cuisine. ConAgra foods also offered up to ten dollars off KUNG FU PANDA themed toys on specially marked packages of Crunch 'n Munch and Orville Redenbacher's Popcorn. The offer was while supplies lasted.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA

TYPE

Home Entertainment

TIMING

November, 4th Quarter 2008

COMPANY

PARTNER(S)

ConAgra Foods

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Insert (FSI)
On Pack

MEDIA ELEMENTS

Print Advertising

FRANCHISE

Kung Fu Panda

TARGET

Family

Website and Social Media

Created On:

Nov 13, 2008

Last Modified on:

Jan 30, 2016

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