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DreamWorks Animation SKG and Energizer teamed up to promote KUNG FU PANDA with a coupon and a trading cards giveaway. Consumers who purchased specially-marked Energizer batteries received a $3 off coupon for KUNG FU PANDA on DVD. Also, specially-marked Energizer batteries contain one of three sets of KUNG FU PANDA trading cards. Promotional elements include a microsite (http://www.energizer.com/kungfupanda) where consumers could view KUNG FU PANDA trailers, download KUNG FU PANDA content, and play a KUNG FU PANDA-themed game.
KUNG FU PANDA
Home Entertainment
August, 3rd Quarter 2008
Energizer
CPG
On Pack
Online
Print Advertising
Kung Fu Panda
Family
Nov 26, 2008
Aug 28, 2018
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