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KUNG FU PANDA <span>and</span> Energizer

Companies Involved:


Partnership:

KUNG FU PANDA and Energizer

Description:

DreamWorks Animation SKG and Energizer teamed up to promote KUNG FU PANDA with a coupon and a trading cards giveaway. Consumers who purchased specially-marked Energizer batteries received a $3 off coupon for KUNG FU PANDA on DVD. Also, specially-marked Energizer batteries contain one of three sets of KUNG FU PANDA trading cards. Promotional elements include a microsite (http://www.energizer.com/kungfupanda) where consumers could view KUNG FU PANDA trailers, download KUNG FU PANDA content, and play a KUNG FU PANDA-themed game.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA

TYPE

Home Entertainment

TIMING

August, 3rd Quarter 2008

COMPANY

PARTNER(S)

Energizer

CATEGORY

CPG

PROMOTIONAL ELEMENTS

On Pack

MEDIA ELEMENTS

Online
Print Advertising

FRANCHISE

Kung Fu Panda

TARGET

Family

Website and Social Media

Created On:

Nov 26, 2008

Last Modified on:

Aug 28, 2018

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