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KUNG FU PANDA <span>and</span> Safeway

Companies Involved:


Partnership:

KUNG FU PANDA and Safeway

Description:

DreamWorks Animation and Safeway teamed up to promote the theatrical release of KUNG FU PANDA with a giveaway. Whenever participants purchased forty dollars of participating products in a single transaction with the Safeway Club Card they received two free movie tickets. Participating products included Kraft, Yoplait, Land-o-Lakes, Tropicana, dairy and frozen foods. The giveaway lasted until June 10, 2008.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA

TYPE

Theatrical

TIMING

June, 2nd Quarter 2008

COMPANY

PARTNER(S)

Safeway

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Premiums/Giveaways

MEDIA ELEMENTS

Print Advertising

FRANCHISE

Kung Fu Panda

Website and Social Media

Created On:

Oct 14, 2008

Last Modified on:

Jan 30, 2016

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