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DreamWorks Animation and Safeway teamed up to promote the theatrical release of KUNG FU PANDA with a giveaway. Whenever participants purchased forty dollars of participating products in a single transaction with the Safeway Club Card they received two free movie tickets. Participating products included Kraft, Yoplait, Land-o-Lakes, Tropicana, dairy and frozen foods. The giveaway lasted until June 10, 2008.
KUNG FU PANDA
Theatrical
June, 2nd Quarter 2008
Safeway
Retail
Premiums/Giveaways
Print Advertising
Kung Fu Panda
Oct 14, 2008
Jan 30, 2016
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