.

Companies Involved:


Partnership:

KUNG FU PANDA 2 and McDonald's

Description:

Dreamworks Animation teamed up with Target to promote the theatrical release of KUNG FU PANDA 2. As part of the partnership, McDonald`s Happy Meals came with KUNG FU PANDA 2 children`s toys. A McDonald TV spot featuring characters from KUNG FU PANDA 2 aired in May 2011.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

KUNG FU PANDA 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2011

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

TV Spot

FRANCHISE

Kung Fu Panda

TARGET

Adults
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Jul 29, 2011

Last Modified on:

Jan 30, 2016

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