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Dreamworks Animation LLC partnered with Hint, Inc. to promote KUNG FU PANDA 2 with the release of the limited edition Hint Watermelon Essence Water with KUNG FU PANDA 2 movie labels. Additional promotional elements included the ‘Discover Hint Sweepstakes’ to win movie tickets and cases of Hint flavored water, as well as online content such as printable games and character masks themed after the movie. The promotion ran Q2 2011.
Theatrical
May, 2nd Quarter 2011
Hint Water
CPG
Kung Fu Panda
Adults
Adults 18-24
Adults 25-34
Adults 35-44
Female
Male
Teens
Apr 21, 2011
Jan 6, 2015
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