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AMERICAN IDOL <span>and</span> Kellogg's

Partnership:

AMERICAN IDOL and Kellogg's

Description:

Kellogg's Pop-Tarts and Fox Broadcasting partnered for the 5th year in a row as the sponsor of the AMERICAN IDOL Live! Tour. Pop-Tarts hosted pre-concert events including Crazy Good Dancing and Karaoke, and sampled its newest flavor, Mint Chocolate Chip. Concert fans had an opportunity to pose for photos with AMERICAN IDOL standees, they also collected their photos from an online galleries. The tour ran from July 6, 2006 through Sept 2,2006 with performances in 41 cities.

PARTNERSHIP OPPORTUNITY

AMERICAN IDOL

TYPE

Television

TIMING

July, 3rd Quarter 2006

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

Website and Social Media

Created On:

May 22, 2006

Last Modified on:

May 22, 2006

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