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MADAGASCAR <span>and</span> Betty Crocker

Companies Involved:


Partnership:

MADAGASCAR and Betty Crocker

Description:

DreamWorks and Betty Crocker partnered to promote the May 27, 2005 release of MADAGASCAR. The promotion consisted of MADAGASCAR-themed Betty Crocker packages. Consumers were given the opportunity to receive free MADAGASCAR trading cards with the purchase of Betty Crocker products. The offer was available while supplies lasted.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR

TYPE

Theatrical

TIMING

May, 2nd Quarter 2005

COMPANY

PARTNER(S)

Betty Crocker

CATEGORY

CPG

Website and Social Media

Created On:

Jun 13, 2005

Last Modified on:

Jun 13, 2005

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