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MADAGASCAR <span>and</span> ConAgra Foods

Companies Involved:


Partnership:

MADAGASCAR and ConAgra Foods

Description:

DreamWorks and ConAgra Foods partnered to promote the home entertainment release of MADAGASCAR. Advertised as an FSI on the Sunday paper was a two page insert that promoted the November 15th release of the movie. Several products were highlighted which included MADAGASCAR-themed products: free tattoo offers, free collectible plate offers and inflatable adventure ball. Other offers included a mail-in offer for $8.00 off the MADAGASCAR DVD. The Adventure Ball offer ended January 31, 2006 and the $8.00 mail-in offer ended April 15, 2006.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR

TYPE

Home Entertainment

TIMING

November, 4th Quarter 2005

COMPANY

PARTNER(S)

ConAgra Foods

CATEGORY

CPG

Website and Social Media

Created On:

Dec 22, 2005

Last Modified on:

Dec 22, 2005

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