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MADAGASCAR <span>and</span> Denny's

Companies Involved:


Partnership:

MADAGASCAR and Denny's

Description:

DreamWorks and Denny''s partnered to promote the theatrical release of MADAGASCAR through an in-house promotion and a sweepstakes. To join the MADAGASCAR Mania sweepstakes, participants logged on to www.dennys.com or visited a participating restaurant and filled out an entry form. One grand prize winner won a trip for four to San Diego or an HP Digital Photography package. In addition to the sweepstakes, kids who visited Denny''s received MADAGASCAR-themed masks and finger puppets. Lastly, MADAGASCAR Mania promotion included ''Crackalin'' that resemble the theme of the movie such as Safari Split and Stripe-a-licious Cheesecake. The sweepstakes began May 16, 2005 and ended June 20, 2005.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR

TYPE

Theatrical

TIMING

May, 2nd Quarter 2005

COMPANY

PARTNER(S)

Denny's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Signage

FRANCHISE

Madagascar

Website and Social Media

Created On:

May 31, 2005

Last Modified on:

Mar 2, 2016

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