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DreamWorks and General Mills partnered to promote the theatrical release of MADAGASCAR on May 27, 2005 by creating MADAGASCAR themed Chex Mix labels. Included on specially marked packages of Chex Mix was an offer for consumers to purchase a MADAGASCAR beach towel for $9.95 when they purchased a package of Chex Mix. The offer expired April 30, 2006.
MADAGASCAR
Theatrical
May, 2nd Quarter 2005
General Mills
CPG
May 5, 2005
May 5, 2005
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