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MADAGASCAR <span>and</span> General Mills

Companies Involved:


Partnership:

MADAGASCAR and General Mills

Description:

DreamWorks and General Mills partnered to promote the theatrical release of MADAGASCAR on May 27, 2005 by creating MADAGASCAR themed Chex Mix labels. Included on specially marked packages of Chex Mix was an offer for consumers to purchase a MADAGASCAR beach towel for $9.95 when they purchased a package of Chex Mix. The offer expired April 30, 2006.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR

TYPE

Theatrical

TIMING

May, 2nd Quarter 2005

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

Website and Social Media

Created On:

May 5, 2005

Last Modified on:

May 5, 2005

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