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MADAGASCAR <span>and</span> Payless ShoeSource

Companies Involved:


Partnership:

MADAGASCAR and Payless ShoeSource

Description:

DreamWorks SKG and Payless Shoe Source partnered to promote the theatrical release of MADAGASCAR with a buy one get one 1/2 off promotion (BOGO). The FSI advertised the Payless Shoe Source sale as well as the 2005 summer, family movie, MADAGASCAR. The sale began May 20, 2005 and ended June 6, 2005.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR

TYPE

Theatrical

TIMING

May, 2nd Quarter 2005

COMPANY

PARTNER(S)

Payless ShoeSource

CATEGORY

Retail

Website and Social Media

Created On:

Oct 10, 2005

Last Modified on:

Oct 10, 2005

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