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MADAGASCAR 3 <span>and</span> Blue Bunny

Companies Involved:


Partnership:

MADAGASCAR 3 and Blue Bunny

Description:

DreamWorks Animation SKG partnered with Blue Bunny for the film MADAGASCAR 3: EUROPE`S MOST WANTED. Blue Bunny produced an Ice Cream Silly Bar inspired by the film. The Bar featured one of the Penguins from the movie and was tropical punch and orange flavored. The Ice Cream Bar was sold in stores and MADAGASCAR 3 released in theaters June 8, 2012.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR 3

TYPE

Theatrical

TIMING

May, 2nd Quarter 2012

COMPANY

PARTNER(S)

Blue Bunny

CATEGORY

CPG

TARGET

Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

May 11, 2012

Last Modified on:

Nov 27, 2018

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