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MADAGASCAR 3 <span>and</span> House Foods

Companies Involved:


Partnership:

MADAGASCAR 3 and House Foods

Description:

Dreamworks Animation SKG teamed up with House Foods for the theatrical release of MADAGASCAR 3. House Foods Tofu featured specially marked packages promoting the Mad About Tofu Recipe Contest with MADAGASCAR 3 characters on pack. The contest offered prizes including a $100 gift cards and copies of ?he Art of Madagascar?and a grand prize of a trip for four to Europe. House Foods launched the contest on May 15, 2012. MADAGASCAR 3 released in theaters June 8, 2012. http://www.house-foods.com/tofu/RecipeContest_2012.aspx

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR 3

TYPE

Theatrical

TIMING

June, 2nd Quarter 2012

COMPANY

PARTNER(S)

House Foods

CATEGORY

CPG

TARGET

Adults
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

May 18, 2012

Last Modified on:

Nov 27, 2018

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