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MADAGASCAR 3 <span>and</span> Lance Foods

Companies Involved:


Partnership:

MADAGASCAR 3 and Lance Foods

Description:

Dreamworks Animation SKG partnered with Lance for the theatrical release of MADAGASCAR 3. Lance hosted the Big Top Sweepstakes online. Lance featured specially marked packages for their snack crackers with a code to enter the sweepstakes onlin. Winners had the opportunity to win the MADAGASCAR 3 video game, movie tickets or a grand prize of a trip for 4 to New York City. Lance launched the sweepstakes on May 1, 2012. MADAGASCAR 3 released in theaters June 8, 2012. http://www.lancebigtopsweeps.com/:b=ie8/

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR 3

TYPE

Theatrical

TIMING

June, 2nd Quarter 2012

COMPANY

PARTNER(S)

Lance Foods

CATEGORY

CPG

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

May 18, 2012

Last Modified on:

Nov 27, 2018

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