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Marketing Partnerships Marketing Partnerships
MADAGASCAR 3 <span>and</span> Sun-Maid

Companies Involved:


Partnership:

MADAGASCAR 3 and Sun-Maid

Description:

Dreamworks Animation SKG partnered with Sun-Maid for the theatrical release of MADAGASCAR 3. Sun-Maid hosted the Safari Sweepstakes, with prizes including a Roar and Snore Sleepover at the San Diego Zoo Safari Park or one of 100 Complete MADAGASCAR Collection DVD sets. Sun-Maid also released specially marked packages of Sun-Maid Raisins and Sun-Maid Raisins Mini-Snacks promoting the film? release and sweepstakes. Sun-Maid opened the sweepstakes on May 15, 2012. MADAGASCAR 3 released in theaters June 8, 2012. http://www.madagascarmovie.com/

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR 3

TYPE

Theatrical

TIMING

June, 2nd Quarter 2012

COMPANY

PARTNER(S)

Sun-Maid

CATEGORY

CPG

TARGET

Adults
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

May 18, 2012

Last Modified on:

Nov 27, 2018

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