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Marketing Partnerships Marketing Partnerships
MADAGASCAR 3 <span>and</span> Toys

Companies Involved:


Partnership:

MADAGASCAR 3 and Toys ""R"" Us

Description:

DreamWorks Animation SKG teamed up with Toys R US for the theatrical release of MADAGASCAR 3. ""World of Madagascar,"" a new brand featuring toys from Fisher-Price®, as well as a full range of products inspired by the beloved Madagascar franchise was available exclusively at Toys R Us locations and online stores around the world. Dedicated in-store and online boutiques hosted an expansive collection of offerings including action figures, vehicles, plush, games, play tents, books, DVDs, kids` furniture, education software and backpacks. MADAGASCAR 3 released in theaters June 8, 2012. Source: PR Newswire (http://s.tt/1djBk)

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR 3

TYPE

Theatrical

TIMING

June, 2nd Quarter 2012

COMPANY

PARTNER(S)

Toys ""R"" Us

CATEGORY

Retail

TARGET

Family
Female
Male

Website and Social Media

Created On:

Jun 6, 2012

Last Modified on:

Jun 6, 2012

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