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Marketing Partnerships Marketing Partnerships
MADAGASCAR: ESCAPE 2 AFRICA <span>and</span> Dole Foods

Companies Involved:


Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and Dole Foods

Description:

DreamWorks Animation and Dole teamed up to promote the theatrical release of Madagascar: Escape 2 Africa. The promotion encouraged participants to fill out a form which was attached to a Dole magazine insert. In return for filling out the form and sending in $4.99, participants received a special Dole Snack Pak insulated carrying case which was shaped like Marty the zebra's head. The promotion continued while supplies lasted.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR: ESCAPE 2 AFRICA

TYPE

Theatrical

TIMING

November, 4th Quarter 2008

COMPANY

PARTNER(S)

Dole Foods

CATEGORY

CPG

Website and Social Media

Created On:

Aug 18, 2008

Last Modified on:

Aug 18, 2008

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