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Marketing Partnerships Marketing Partnerships
MADAGASCAR: ESCAPE 2 AFRICA <span>and</span> McDonald's

Companies Involved:


Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and McDonald's

Description:

DreamWorks Animation and McDonald’s teamed up to promote the theatrical release of MADAGASCAR: ESCAPE 2 AFRICA by encouraging kids to take “One Minute to Move It.” The global promotional tie-in features TV spots, store signs and online content that encourage kids to spend at least one minute a day doing something active or creative. The campaign is keyed to the song “Move It” from the first MADAGASCAR film released in 2005. McDonald's also featured Happy Meal toys from MADAGASCAR: ESCAPE 2 AFRICA.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR: ESCAPE 2 AFRICA

TYPE

Theatrical

TIMING

November, 4th Quarter 2008

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

Website and Social Media

Created On:

Oct 31, 2008

Last Modified on:

Nov 18, 2008

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