MADAGASCAR: ESCAPE 2 AFRICA <span>and</span> McDonald's

Companies Involved:

DreamWorks Television

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Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and McDonald's

Description:

DreamWorks Animation and McDonald’s teamed up to promote the theatrical release of MADAGASCAR: ESCAPE 2 AFRICA by encouraging kids to take “One Minute to Move It.” The global promotional tie-in features TV spots, store signs and online content that encourage kids to spend at least one minute a day doing something active or creative. The campaign is keyed to the song “Move It” from the first MADAGASCAR film released in 2005. McDonald's also featured Happy Meal toys from MADAGASCAR: ESCAPE 2 AFRICA.

Companies Involved:

DreamWorks Television

PARTNERSHIP OPPORTUNITY

MADAGASCAR: ESCAPE 2 AFRICA

TYPE

Theatrical

TIMING

November, 4th Quarter 2008

COMPANY

DreamWorks Television

PARTNER(S)

McDonald's

Website and Social Media

Created On:

Oct 31, 2008

Last Modified on:

Nov 18, 2008

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Companies Involved:

DreamWorks Television

Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and McDonald's

Description:

Companies Involved:

DreamWorks Television

PARTNERSHIP OPPORTUNITY

TYPE

TIMING

COMPANY

PARTNER(S)

CATEGORY

Website and Social Media

Created On:

Last Modified on:

You have used of 5 free views remaining for the week...

Marketing Partnerships is powered by