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Marketing Partnerships Marketing Partnerships
MADAGASCAR: ESCAPE 2 AFRICA <span>and</span> Movietickets.com

Companies Involved:


Partnership:

MADAGASCAR: ESCAPE 2 AFRICA and Movietickets.com

Description:

Dreamworks Animation SKG and Movietickets.com teamed up to promote MADAGASCAR: ESCAPE 2 AFRICA with the MADAGASCAR: ESCAPE 2 AFRICA NYC Or Bust Sweepstakes. Contestants entered online at https://www.movietickets.com/contests/madagascar2/madagascar2_default.asp. Additionally, all movietickets.com customers who purchased tickets for MADAGASCAR: ESCAPE 2 AFRICA during the promotional period were automatically entered into the sweepstakes. Winners were chosen through a random drawing. One Grand Prize winner received a 2-night trip for four to New York City and admission into the Central Park Zoo. Ten First Prize winners received a MADAGASCAR: ESCAPE 2 AFRICA flash drive. The sweepstakes lasted from October 20 through November 9, 2008.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MADAGASCAR: ESCAPE 2 AFRICA

TYPE

Theatrical

TIMING

November, 4th Quarter 2008

COMPANY

PARTNER(S)

Movietickets.com

CATEGORY

Retail

TARGET

Adults
Family

Website and Social Media

Created On:

Nov 7, 2008

Last Modified on:

Nov 7, 2008

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