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Marketing Partnerships Marketing Partnerships
MALEFICENT <span>and</span> Hot Topic

Companies Involved:


Partnership:

MALEFICENT and Hot Topic

Description:

WALT DISNEY STUDIOS partnered with Hot Topic to design a limited edition MALEFICENT clothing line based on the film exclusively for the store. A preview sale began on April 15th and the official start date was in May to coincide with the release of the film.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MALEFICENT

TYPE

Theatrical

TIMING

May, 2nd Quarter 2014

COMPANY

PARTNER(S)

Hot Topic

CATEGORY

Retail

TARGET

Adults
Female

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Nov 26, 2014

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